Clevyr
Brand & Marketing Redesign
I collaborated on diverse projects, providing unique visual direction across mobile apps, web applications, workflow automation, marketing websites, mobile games, AR/VR projects, branding, and marketing campaigns. This included a focus on the brand update for Clevyr, highlighting our versatility and commitment to innovative design solutions tailored to client needs.
Company:
Clevyr
Role:
Sr. UX/UI Designer
Creative Director
Industry:
Technology & Software Development
Year:
2020
Overview
Working at Clevyr, a Software as a Service (SaaS) development company, provided the opportunity to contribute to diverse projects, including dashboard prototypes, virtual reality, and augmented reality experiences for clients. As a smaller company, handling in-house marketing and social media was essential. Leading the marketing design direction involved overseeing website redesigns, creating social media graphics, and managing email campaigns.
Starting at Clevyr as a UX/UI Designer, contributions to the company's growth and client base played a key role in its success. Within two years, a promotion to Creative Director allowed for a greater focus on increasing company awareness in Oklahoma City and enhancing capabilities. Managing multiple direct reports, emphasis was placed on team goals and collaboration, leading to a 400% company growth during that tenure.
Rebrand Project
One significant project undertaken at Clevyr was the internal rebranding effort to celebrate the 10-year anniversary. Previously, the company's logo had featured a gear for over a decade. However, challenges arose regarding its uniqueness and character, particularly in distinguishing the company as a development firm in Oklahoma City.
Given the company name, Clevyr, the goal was to convey cleverness through the new mark. Drawing inspiration from ancient cultural associations where foxes symbolized cleverness and craftiness, this became the foundation for the brand's evolution.
Design Process
Challenges
Thorough exploration of numerous options aimed to encapsulate the fox's essence of innovation and intelligence. The goal was to craft a logo that not only visually stood out but also conveyed professionalism, innovation, and creativity. Through collaborative exploration, creative boundaries were stretched, ultimately achieving a logo that strongly resonated with the team's vision and aspirations at that time. The primary challenge throughout this process was making the final decision.
Solution
After finalizing the design concept, personality was infused into the website by featuring a functional desk outdoors, symbolizing a deep-rooted connection to nature and distinguishing the company from other development firms.
The incorporation of vector geometric graphics further enhanced this theme, seamlessly blending modern aesthetics with natural elements to deliver a visually compelling and unified user experience. This approach not only showcased our creativity and meticulous craftsmanship but also underscored our brand's dedication to innovation and sustainability.
"That's awesome! I love seeing this type of creativity being incorporated into the brand."
Results & Impact
With the brand update and the launch of Clevyr's revamped company website, the team celebrated a significant achievement: winning the 2020 Addy Award in the Online/Interactive Websites category. This accolade not only recognized our efforts but also underscored our commitment to making a substantial impact on both the community and clients.
The updated brand identity and website enhanced the visibility and effectively communicated the dedication to innovation and client satisfaction. This achievement marked a milestone in Clevyr's journey towards excellence and continued growth.
