Process

Design Process

User experience design goes beyond the visual elements. I work closely with my team to enhance every aspect of a user's interaction with a company and its products. Each task/project can be unique with it's process but for the most part I like to follow the 5 D's.

Discover

Interviewing users, studying their behaviors, identifying pain points, and finding opportunities for continuous improvement.

Define

Synthesizing discovery data to create problem statements, align business and user needs, and ideate solutions using whiteboard sessions, card sorting, journey mapping, and sketching.

Design

Designing with tools like Figma to create wireframes, high-fidelity screens, and prototypes, showcasing the importance of testing for user validation and feedback.

Develop

Bringing designs to life involves packaging assets, emphasizing early developer involvement to streamline processes, identify gaps, and ensure project feasibility.

Deploy

Launching development begins user interaction and validation, initiating feedback gathering, ensuring functionality, and tackling new challenges.

Managing an Effective Design Team

Team offsite at ZoomInfo Israel to strategize OperationsOS

Virtual team event at ZoomInfo to celebrate Summer 2023

As a Product Design Leader, I guide teams to enhance productivity and achieve goals through strategy, collaboration, efficient workflows, and best practices. Leveraging team strengths and continuous improvement fosters innovation and success.

It's also important to have team building events to get to know each other, celebrate wins, and encourage growth. Adapt this approach to amplify your team’s dynamics!

8+

Years Managing

20+

Direct Reports

9

Team Promotions

100%

Intentional Growth

Being Intentional During Your 1:1 Meetings

My Structure

Over the years, I've developed a structured approach to make my direct 1:1s more intentional. This guide enables conversations around key areas to ensure productive and meaningful discussions.

View Template

01

Weekly Successes

Celebrate individual achievements and recognize contributions.

02

‍Areas of Opportunity

Identify challenges and areas for growth.

03

‍Discussion Topics

Address current projects, feedback, and any pressing concerns.

04

Follow-Ups

Outline action items and accountability measures.

05

Goals Alignment

Place the weekly outline next to yearly goals to assess progress and adjust strategies accordingly.